As easy as 1,2,3

Design a logo for my storage company, they said. It must be simplistic and functional, but with a splash of colour.

It is storage that is as easy as 1,2,3. Put your stuff in storage, book a one way ticket, explore the world and your old life will be waiting for you… if you even want it back.

While brainstorming storage 1,2,3, it made me think of design being as easy as 1,2,3, or so people say. There are endless debates about the whole process of design, I came up with my own brief explanation of design. In the eye of the client design is as easy as 1,2,3. In the eye of the designer it is as easy as 1,2,3 back to 1 then tweak 2 ending up with a totally different 3 then carrying on with 4,5 back to 3, times that by 4 and carry on until you get to number 50 and then 50, 50, 50. So yes, it is as easy as 1,2,3…

Well, here is my logo design according the the clients view, its as easy as 1,2,3.

1. Logo Concepts

This concept explores the concept of a storage company. The goods, being the typeface, is packed safely into a clean and spacious box, the graphics have lots of white space with clean hard lines, suggesting that there is plenty of space and safe and orderly.

2. Final Logo

3. Client Data sheet


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